Friday, 3 February 2012

What is qualitative research?

Qualitative research seeks out the ‘why’, not the ‘how’ of its topic through the analysis of unstructured information – things like interview transcripts, open ended survey responses, emails, notes, feedback forms, photos and videos. It doesn’t just rely on statistics or numbers, which are the domain of quantitative researchers.

what is a quantitative research ?

Quantitative research is used to measure how many people feel, think or act in a particular way. These surveys tend to include large samples - anything from 50 to any number of interviews. Structured questionnaires are usually used incorporating mainly closed questions - questions with set responses. There are various vehicles used for collecting quantitative information but the most common are on-street or telephone interviews.

primary research  

Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources.
 second secondary


  secondary research is the most common research method employed in the industry today. It involves processing data that has already been collected by another party. With this form, researchers will consult previous studies and findings such as reports, press articles and previous market research projects in order to come to a conclusion. The relatively low expense in comparison to primary research is the main advantage of this research as no new research needs to be commissioned. However, its main disadvantage is that the data used in the analysis may be out-dated and therefore return inaccurate results. Furthermore, previous studies may not have targeted the exact issue that the current research requires.



The movie  is filmed in a poor and a dangerous neighborhood on a Friday an a lot of  things happen like spending someone Else's money and they have to pay them back before the end of the day which is Friday.
LanguageEnglish
Budget$3.5 million
Box officeDomestic
$27,467,564
Foreign
$748,354
Worldwide
$28,215,918

this is secondary research


Questionair

main idea: The film is about a boy who used to play football and he had a dream of becoming a pro footballer but his dream was shattered after a football match when he got stabbed in the changing room by some boys and then the boy dies in the changing room. years later the boy the killed the boy comes out of jail and one night the kid that got killed meets the man that killed him as a ghost 

what do you think of the script?

from the questionnaire i found that my script is good

what age group is the film suitable for ?

12 and over
 
what changes would you make  to the script so far?

some people add more meaning to the story because it is simple but over all its good.

what genre does the movie suite horror or drama?

most people said it suits  horror

would you pay to watch the movie?
 most people said the would pay to  go and watch the movie

summary
from these results i can improve my film and also i found my target audience , so from doing primary research i can improve my movie.

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