What is qualitative research?
Qualitative research seeks out the ‘why’, not the ‘how’ of its topic through the analysis of unstructured information – things like interview transcripts, open ended survey responses, emails, notes, feedback forms, photos and videos. It doesn’t just rely on statistics or numbers, which are the domain of quantitative researchers.
what is a quantitative research ?
Quantitative research is used to measure how many people feel, think or act in a particular way. These surveys tend to include large samples - anything from 50 to any number of interviews. Structured questionnaires are usually used incorporating mainly closed questions - questions with set responses. There are various vehicles used for collecting quantitative information but the most common are on-street or telephone interviews.
primary research
Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources.
second secondary
| Language | English | ||
|---|---|---|---|
| Budget | $3.5 million | ||
| Box office | Domestic $27,467,564 Foreign $748,354 Worldwide $28,215,918 | this is secondary research |
Questionair
main idea: The film is about a boy who used to play football and he had a dream of becoming a pro footballer but his dream was shattered after a football match when he got stabbed in the changing room by some boys and then the boy dies in the changing room. years later the boy the killed the boy comes out of jail and one night the kid that got killed meets the man that killed him as a ghostwhat do you think of the script?
from the questionnaire i found that my script is good
what age group is the film suitable for ?
12 and over
what changes would you make to the script so far?
some people add more meaning to the story because it is simple but over all its good.
what genre does the movie suite horror or drama?
most people said it suits horror
would you pay to watch the movie?
most people said the would pay to go and watch the movie
summary
from these results i can improve my film and also i found my target audience , so from doing primary research i can improve my movie.
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